|
Business Consultant - Digital Marketing & CRM |
|
We are currently looking for the following profile(s): Business Consultant - Digital Marketing & CRMJOB DESCRIPTION:We are seeking a Senior consultant experienced in Digital Marketing & CRM. As a Business consultant, your main roles and responsibilities will cover various activities and engagements such as: - Work with our Clients (major groups) to define their strategy, vision, and needs
- Design relevant and efficient processes and solutions to serve and improve their operations
- Define programme, projects and roadmap to support their strategy
- Support our Clients in managing major programmes and projects
- Participate to pre-sales activities (RFP, presentations …)
REQUIRED SKILLS:- Knowledge of best practices (organisation, processes, solutions) in Digital Marketing and CRM
- Functional knowledge of main tools and technologies
- Digital systems: portals, Web & mobile sites, apps …
- Digital operations: traffic management – SEM, SEO, SMO, Display, Affiliate, emailing …, e-reputation, Web analytics …
- CRM: operational CRM, analytical CRM / Customer insight, SFA, Campaign Management / Marketing automation …
- Strong knowledge of IT architecture best practices
- Proven methodology and ability to produce high quality deliverables:
- Strategy and vision
- Roadmap definition (incl. budget and business case)
- Business requirements
- Feasibility study
- Programme and project committees presentations
- Programme or Project Management experience is a plus
- Experience in Banking & TelCo industries is a plus
- Communication and presentation skills (especially with Business & IT managers)
- Leadership
- Rigorousness
- Autonomy
“NICE TO HAVE” SKILLS:- Project Management certifications (PMI, Prince …)
- Technical expertise, strong experience and credentials in development and implementation based on the previous tools / technologies
- Proven methodology and ability to produce high quality deliverables:
- Functional and/ or Technical specifications
- Technical architecture
- Data modelling
LANGUAGE(S):French and English LOCATION:French speaking Switzerland, and some travels over Europe CANDIDATE CHARACTERISTICS:- Education: High School, MBA is a plus
- Experience: > 3 years
- Salary expectation: to be defined
- Nationality: Swiss or EU
Please send your CV to: HR Manager Simalaya SA. Galerie St. Francois A Lausanne 1003 Switzerland
|