1. Introduction >> 2. Our Value Proposition

Simalaya Consulting can help your organisation to define and implement a complete Customer Insight & Operations Strategy.

Our service offering covers the definition of the Customer Insight & Operations Strategy with all relevant parties (Marketing, Sales, other Business and IT departments) including;

• End-to-end CRM strategy: drivers, objectives, KPIs, requirements vs. capabilities, roadmap and projects covering all analytical and operational CRM aspects
• Processes (Marketing, Sales, Services): Marketing campaign management, Sales funnel management, Customer care and service, contact channel integration, 360° view of Customer, and centralised Customer insight
• Architecture & Systems: unified CRM tools, contact channels integration, centralised Customer data management

Beyond strategic consulting, Simalaya Consulting can also support your organisation in managing CRM programmes and projects.

>> read more about our Transformation and Portfolio management offering