1. Introduction >> 2. Our Value Proposition

Simalaya Consulting can help your organisation to define and set up a clear Customer Value Management Strategy, in order to reach a Marketing virtuous circle.

Our service offering covers the definition of the CVM Strategy with all relevant parties (Marketing, Sales, other Business and IT departments) and includes;

• CVM Assessment: review of current strategy, capabilities, processes, systems and performance
• CVM Strategy & End-to-end CRM strategy: drivers, objectives, KPIs, requirements vs. capabilities, Business opportunities, roadmap and projects covering all analytical and operational CRM aspects
• CVM Processes & Systems: customer insight, profiling and segmentation, in-bound and out-bound campaign management, customer contact and channels centralisation, CVM performance management
• Processes (Marketing, Sales, Services): Marketing campaign management, Sales funnel management, Customer care and service, contact channel integration, 360° view of Customer, and centralised Customer insight
• Architecture & Systems: unified CRM tools, contact channels integration, centralised Customer data management

Beyond strategic consulting, Simalaya Consulting can also support your organisation in managing CVM and CRM programmes and projects.

>> read more about our Transformation and Portfolio management offering