1. Introduction >> 2. Our Value Proposition

Simalaya Consulting can help your organisation to define and implement a complete Customer Insight & Operations strategy.

Our service offering covers the definition of the e-marketing Strategy with all relevant parties (Marketing, Sales, other Business and IT departments) the following subjects:

• e-Marketing Strategy: drivers, objectives, KPIs, requirements vs. capabilities, roadmap and projects
• e-Marketing Organization & Processes: e-advertising, SEO, SEM, collaborative Web content management, e-Marketing campaign management, integration with Customer insight and CRM processes
• Web analytics and e-Marketing performance management: traffic monitoring, acquisition funnel (prospects and leads to clients) measurement & optimisation, Lead and Customer value measurement & optimisation, e-Marketing campaign performance

Beyond strategic consulting, Simalaya Consulting can also support your organisation in managing the roadmap and related e-Marketing programmes and projects.

>> read more about our Transformation and Portfolio management offering