1. Introduction >> 2. Our Value Proposition

Simalaya Consulting can help your organisation to define and implement a complete Customer Insight & Operations strategy.

Our service offering covers the definition of the digital marketing Strategy with all relevant parties (Marketing, Sales, other Business and IT departments) the following subjects:

• Digital Marketing Strategy: drivers, objectives, KPIs, requirements vs. capabilities, roadmap and projects covering all analytical and operational CRM aspects
• Digital Marketing Organization & Processes: e-advertising, SEO, SEM, collaborative Web content management, Digital Marketing campaign management, integration with Customer insight and CRM processes
• Web analytics and Digital Marketing performance management: traffic monitoring, acquisition funnel (prospects and leads to clients) measurement & optimisation, Lead and Customer value measurement & optimisation, Digital Marketing campaign performance

Beyond strategic consulting, Simalaya Consulting can also support your organisation in managing the roadmap and related Digital Marketing programmes and projects.

>> read more about our Transformation and Portfolio management offering